About us

Starjelly is a brand for cool moms!


Starjelly was created in 2013 by Ofra Graf Aviv, which thought about you, the urban super-mom who jumps around doing milion of daily tasks and still wants to stay feminine, trendy and cool.
The studio is located in Tel Aviv, where we design, produce and ship our bags across the world.


Our bags are designed to give you a non compromising comfort & functionality experience.

All the way from the planned compartments, stroller straps and high quality fabrics from which the bags are made of. Meticulously designed to merge an urban style and a trendy touch so that the baby bag could be at use in your everyday life and yes… evenings too.


We never stop to recreate and add more complementary goods, all made to complete the experience design, style and function wise.


At Starjelly we also have a range of kids backpacks (usually the moms keeps them to themselves), changing clutches that easily turn into evening bags, beach bags and more.

We always think about developing more functional products to give your everyday life a touch of style.


I believe that motherhood is an intensifying and amazing opportunity to celebrate ourselves as women. We give ourselves a place to express with an uncompromising devotion for our children.

The message behind my products is: love yourself, be yourself and remember that every little thing has its magic and I hope you can feel it too 🙂




Best prices

Outstanding support

Fast shipping


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